Strategy
/
Campaign Development
/
Creative
Asics: Japan
(
4
)
/ About the project
I partnered with the President of Global Agency Services to build a specialized team of freelance experts and lead the innovation campaign for a new ASICS Japan product line. I owned the effort from pitch through launch, aligning creative and production teams to deliver distinct, high-impact work that matched the innovation of the FF Turbo. The campaign reinforced ASICS’s performance positioning and demonstrated our ability to execute strategic, product-led creative under tight timelines.
/ Credits
Client:
Creative Director:
Elvis Bennet
Art Director:
/ Year
2023
/ About the project
I partnered with the President of Global Agency Services to build a specialized team of freelance experts and lead the innovation campaign for a new ASICS Japan product line. I owned the effort from pitch through launch, aligning creative and production teams to deliver distinct, high-impact work that matched the innovation of the FF Turbo. The campaign reinforced ASICS’s performance positioning and demonstrated our ability to execute strategic, product-led creative under tight timelines.
/ Credits
Client:
Creative Director:
Elvis Bennet
Art Director:
/ Year
2023
OTHER
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