Strategy
/
Campaign Development
/
Creative
ASICS Japan
(
4
)
/ About the project
Partnered with top creatives to assemble a specialized team of freelance experts and lead the innovation campaign for ASICS Japan. I owned the engagement end-to-end, from pitch through launch, aligning creative and production teams to deliver distinct, high-impact work that matched the FF Blast™ Turbo's innovation. The campaign reinforced ASICS’s performance positioning, validated a flexible freelance model under tight timelines, and demonstrated my ability to deliver product-led creative that supports brand and commercial goals.
/ Credits
Client:
Creative Director:
Elvis Bennet
Art Director:
/ Year
2023
/ About the project
Partnered with top creatives to assemble a specialized team of freelance experts and lead the innovation campaign for ASICS Japan. I owned the engagement end-to-end, from pitch through launch, aligning creative and production teams to deliver distinct, high-impact work that matched the FF Blast™ Turbo's innovation. The campaign reinforced ASICS’s performance positioning, validated a flexible freelance model under tight timelines, and demonstrated my ability to deliver product-led creative that supports brand and commercial goals.
/ Credits
Client:
Creative Director:
Elvis Bennet
Art Director:
/ Year
2023
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