Field Trip

Co-founded Field Trip, a modern THC beverage brand built around presence and intentional social use rather than checking out. The category lacked a true premium player, so we built the brand, product platform, and go-to-market system to fill that gap. I owned strategy, creative, and execution from concept through launch — managing the formulation vendor relationship and operations, and directing packaging, content strategy, partnerships, and launch execution, with a focused, single-use-case strategy designed to scale with clarity.