I’m leading Altitude, an emerging brand of non-alcoholic refreshers, to a new platform as the go-to drink for sober curious, and health-conscious consumers nationwide. 

As Chief Brand Officer, I’m leading the team and our agency partners through a comprehensive rebrand and website redevelopment that articulates Altitude’s status as the premium option to meet consumers where they are for every social occasion. I’m also responsible for developing campaigns and marketing initiatives to drive awareness, growth, and sales as we establish a Northwest identity strong enough to go national.