Asics: Japan

I partnered with the President of Global Agency Services to build a specialized team of freelance experts and lead the innovation campaign for a new ASICS Japan product line. I owned the effort from pitch through launch, aligning creative and production teams to deliver distinct, high-impact work that matched the innovation of the FF Turbo. The campaign reinforced ASICS’s performance positioning and demonstrated our ability to execute strategic, product-led creative under tight timelines.