ASICS Japan

Partnered with top creatives to assemble a specialized team of freelance experts and lead the innovation campaign for ASICS Japan. I owned the engagement end-to-end, from pitch through launch, aligning creative and production teams to deliver distinct, high-impact work that matched the FF Blast™ Turbo's innovation. The campaign reinforced ASICS’s performance positioning, validated a flexible freelance model under tight timelines, and demonstrated my ability to deliver product-led creative that supports brand and commercial goals.