Brand
/
Market Position
/
Identity
Altitude
(
2
)
/ About the project
As Altitude's fractional Chief Brand Officer, I led the brand's repositioning into a premium, non-alcoholic refresher for sober-curious and health-conscious consumers. I directed the full rebrand in the first five months — wordmark, packaging, website, retail design, and creative direction — then brought on partner agencies to scale DTC sales and market presence nationally over a 1.5-year engagement.
/ Credits
Client:
Creative Director:
Elvis Bennet
Art Director:
/ Year
2023
/ About the project
As Altitude's fractional Chief Brand Officer, I led the brand's repositioning into a premium, non-alcoholic refresher for sober-curious and health-conscious consumers. I directed the full rebrand in the first five months — wordmark, packaging, website, retail design, and creative direction — then brought on partner agencies to scale DTC sales and market presence nationally over a 1.5-year engagement.
/ Credits
Client:
Creative Director:
Elvis Bennet
Art Director:
/ Year
2023
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