Brand
/
Market Position
/
Identity
Altitude
(
2
)
/ About the project
Led Altitude’s strategic repositioning to establish the brand as a premium, non-alcoholic refresher for sober-curious and health-conscious consumers nationwide. I directed the full rebrand and website redevelopment with agency partners, defining the brand’s role across social and retail occasions to support trial and repeat. I then drove campaign strategy and go-to-market execution to build awareness and sales velocity, creating a Northwest foundation designed to scale efficiently into new markets.
/ Credits
Client:
Creative Director:
Elvis Bennet
Art Director:
/ Year
2023
/ About the project
Led Altitude’s strategic repositioning to establish the brand as a premium, non-alcoholic refresher for sober-curious and health-conscious consumers nationwide. I directed the full rebrand and website redevelopment with agency partners, defining the brand’s role across social and retail occasions to support trial and repeat. I then drove campaign strategy and go-to-market execution to build awareness and sales velocity, creating a Northwest foundation designed to scale efficiently into new markets.
/ Credits
Client:
Creative Director:
Elvis Bennet
Art Director:
/ Year
2023
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